Our VISION is: To grow the value and profile of the horticulture, pastoral and fishing produce of the Gascoyne region.

Our OBJECTIVES are:

- Understand the opportunities offered by a market

- Respond in a competitive manner to achieve the goals of all its participants

- Identify Gascoyne, Western Australian and Australian produce and its systematic promotion as preferable to produce from elsewhere. This will occur by boosting consumer recognition of and willingness to pay a premium for Gascoyne, Western Australian and Australian produce because of its superior quality

- Develop relationships across all levels of the supply chain to maintain our brand presence year round

Our GOALS are:

- To grow Gascoyne region produce from a production focus delivering $150m to a market focus delivering $200+ million pa.

- Gascoyne produce is preferable to produce from elsewhere.

- Consumer recognition of and willingness to pay a premium for Gascoyne produce is improved.

Regional food and tourism - Gascoyne Food Festival

Delivered food festival and Royal Show representation for 11 years