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Lift Off ’22 – 2-Day Training (Online)

Lift Off’ is a new two-day training workshop for the Grower Group Alliance network delivering training on high priority needs as identified by GGA members via our annual capacity building survey. The event is exclusive to the GGA Network with tickets heavily subsidised by GGA to support capacity building.

The two days will be broken into half day sessions delivering on a mix of specialist topics online via zoom.


Day 1 – Tue Feb 1st

Workshop 1 – 9.30am – 12.30pm – Membership Strategy Webinar 1 | Belinda Moore – Strategic Membership Solutions | In an encore appearance from Forum’21, Belinda will zoom dial in, presenting from Queensland. Over 2.5 hours she’ll do a much deeper dive into membership strategy. This will actually be the first in a two part webinar series on the topic (with the second delivered on 8 Feb). See Speakers Outline below for further detail of this Membership Strategy webinar content.

Lunch break – 12.30pm – 1.30pm

Workshop 2 – 1.30pm – 2.30pm – Media Releases – with Natalie Lee GGA| Anatomy of a media release followed by delegates having a go at writing their own media release| 30 min content, 30 mins hands on learning. Bring your laptop.

Workshop 3 – 2.45pm – 3.45pm – Using Airtable – with Kallista Bolton GGA | Discover this powerful platform that GGA (and other grower groups) use to manage their member data base, manage projects, track member engagement and manage budgets. 50 mins content with Q&A along the way.

Workshop 4 – 4.00pm – 5.00pm- Mailchimp vs Campaign Monitor with Amber Atkins GGA | Need a solution for electronic communications to your membership such as for a newsletter or special event promotions? Amber showcases both Mailchimp (suitable for digital savvy) vs Campaign Monitor (better for learners in the digital space). 50 mins content with Q&A along the way.

Day 2 – Wed Feb 2nd

Workshop 5 – 9.00am – 12.00pm – R&D Trials – with DPIRD’s Andrew VanBurgel and Julie Roche| DPIRD experts in R&D Trials will take you through the latest best practice approach to Design, Implementation and Analysis| 2.5 hours content, 30 mins breaks. Bring your laptop.

Lunch break – 12.00pm – 1.00pm

Workshop 6 – 1.00 – 4.00pm – Agronomy ‘Big Tutorial’ – with Planfarm | Planfarm agronomists Peter Newman and Richard Quinlan will take us through a revision and consolidation tutorial of the 12 Modules in their Introduction to Agronomy course from their Planfarm academy. Those that have not engaged with the course will still benefit from the content | 2.5 hours content, 30 mins breaks. Bring your laptop.


Due to current Covid precautions, tickets are now only available for zoom dial in attendance.

Guest Speakers

All speakers have been included for their specific current working expertise in these areas.
Browse their bios on LinkedIn.


Membership Webinar Content

Belinda Moore | Strategic Membership Solutions – Delivering a two part webinar series combining Membership Strategy – Membership Trends and Tips, then the Membership model audit with the member value framework.

Webinar 1 (1 Feb)

A Guide to Creating A Practical and Realistic Membership Strategy – A great membership strategy articulates a compelling membership goal and maps a clear pathway detailing how the association will reach that goal. It is an excellent tool for focusing your time and financial resources towards a logical series of activities that will ensure strong results. Delegates will leave this session armed with tips for maximising the success of their membership efforts – and a draft membership strategy they can start applying immediately.

Webinar 2 (8 Feb, outside of ‘Lift Off’ retreat program)

A Practical Guide to Ensuring Your Membership Model Delivers Powerful Value – Delivering powerful, compelling, and sustainable value to members doesn’t happen by accident. Many factors influence how successful you are at recruiting, retaining, and engaging members. The most fundamental is your Membership Model. Your Membership Model is the foundation upon which all aspects of your membership program – as well as the majority of your association operations – are built. Register for this webinar if you are interested in learning about:

• Characteristics of successful membership frameworks,

• Trends & types of membership frameworks,

• Developing membership categories & pricing,

• Creating a compelling value proposition, and

• Aligning value, benefits, and features to each category.

Delegates will leave this session having been given the tools to undertake a Membership Model Audit and having developed their own draft Member Value Framework.


Posted on

20 Apr 2020